MASH UP
The impact of social media on our society today is simply
staggering. Take-Two
Interactive Software, Inc. is a leading developer, marketer and publisher of interactive
entertainment for consumers around the globe, has
defined the promise and the vision of social media platforms. The brand has
stood the test of time and is estimated to have a value of US$56 billion for
the parent company. Importantly, the brand power allows price increases over
time. The products are designed for console systems, handheld gaming
systems and personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online platforms and cloud
streaming services. And, certainly, it's stunning
to think about the sweeping changes that social media platforms have created
for human connections at all levels, including educational systems, political
activities, charitable organizations and businesses. Other
competitive advantages include a strong distribution network and significant
local scale, the drive to keep innovating with new products and packaging. This
allows Facebook to keep local
market leadership while managing costs better.
Reference:
The Coca Cola Company
Facebook Inc.
Take-Two Interactive
Software, Inc.
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