17 Jun 2012

EXP3 WEEK1 MASH-UP


MASH UP

The impact of social media on our society today is simply staggering. Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe, has defined the promise and the vision of social media platforms. The brand has stood the test of time and is estimated to have a value of US$56 billion for the parent company. Importantly, the brand power allows price increases over time. The products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. And, certainly, it's stunning to think about the sweeping changes that social media platforms have created for human connections at all levels, including educational systems, political activities, charitable organizations and businesses. Other competitive advantages include a strong distribution network and significant local scale, the drive to keep innovating with new products and packaging. This allows Facebook to keep local market leadership while managing costs better.

Reference:
The Coca Cola Company
Facebook Inc.
Take-Two Interactive Software, Inc.

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